Privacy Policy

Last updated: 29 April 2026  ·  Effective date: 29 April 2026

1. Who We Are

EMOTIVE ("we", "us", "our") operates the website emotivelabs.com.au. We create timeless, consciously produced yoga, gym and wellness products for mindful movement and sustainable living.

For privacy enquiries, contact us at: emotivelabs@gmail.com

2. What Personal Information We Collect

We collect personal information only when you provide it to us. This may include:

• Email address — when you join our waitlist or subscribe to our newsletter
• Name — when you contact us via our contact form
• Message content — when you submit a contact form enquiry
• Purchase information — name, email, billing and shipping address when you place an order (handled by WooCommerce)
• Payment information — processed securely by Stripe; we never store card numbers

We do not collect sensitive information such as health information, racial or ethnic origin, or government identifiers.

3. How We Collect Your Information

• Directly from you via our waitlist form, newsletter signup, contact form, or checkout
• Automatically via Google Analytics when you visit our website (see Section 6)
• Via cookies and similar technologies (see Section 7)

4. Why We Collect Your Information

We collect and use your personal information for the following purposes:

• To notify waitlist members when we launch on July 1, 2026
• To send our newsletter with product updates and wellness content (only if you subscribed)
• To respond to your enquiries and customer service requests
• To process your orders and deliver products
• To improve our website and understand how visitors use it
• To comply with legal obligations

5. How We Store and Protect Your Information

Your information is stored on secure servers in Australia (Hostinger infrastructure). We use industry-standard security including SSL/TLS encryption for all data transmission.

Email addresses collected via our waitlist are stored in our WooCommerce database. We take reasonable steps to protect your information from misuse, interference, loss, and unauthorised access.

We retain your personal information only as long as necessary for the purpose it was collected, or as required by law.

6. Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymous data including pages visited, time on site, device type, and approximate location (city level). This data cannot identify you personally.

IP addresses are anonymised before being sent to Google. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.

7. Cookies

Our website uses the following cookies:

• Essential cookies — remember your cart contents and dismissed banners (stored locally in your browser)
• Analytics cookies — Google Analytics (_ga, _gid) to measure site traffic
• WordPress cookies — if you log into our WordPress admin area

You can disable cookies in your browser settings. Disabling analytics cookies will not affect your ability to use the website.

8. Sharing Your Information

We do not sell, rent, or trade your personal information. We share it only with:

• Google — for analytics (anonymised data only)
• Stripe — for secure payment processing
• Hostinger — our hosting provider who stores data on our behalf
• Law enforcement — only if required by Australian law

9. Your Rights (Australian Privacy Act)

Under the Australian Privacy Principles, you have the right to:

• Access — request a copy of the personal information we hold about you
• Correction — request we correct inaccurate or incomplete information
• Deletion — request we delete your personal information (subject to legal requirements)
• Opt-out — unsubscribe from our newsletter at any time via the unsubscribe link in any email
• Complaint — lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au

To exercise any of these rights, contact us at emotivelabs@gmail.com. We will respond within 30 days.

10. Marketing Communications

We will only send you marketing emails if you have explicitly subscribed to our newsletter or waitlist. Every marketing email includes an unsubscribe link. We comply with the Spam Act 2003 (Cth).

11. Children's Privacy

Our website and products are not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

12. Third-Party Links

Our website may contain links to third-party websites (such as Instagram). We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website after changes constitutes your acceptance of the updated policy.